About
Artificial Intelligence (AI) Designed
We trained an AI (generative neural network) to create art. Each design is intentionally vague and open to interpretation. We manually curated each image the neural network would learn from and only provided the most interesting images for training.
Once art can be generated from the neural network, we (humans) chose the designs that looked the most interesting and designed the pieces for the collection to best complement the art.
Human Designed
We are first and foremost focused on quality of our products, independent of the AI generated designs. We specifically chose the materials that makes a quality product; from the fabric, color, cut and many other details. Each of our designs feature asymmetry. From the placement of the embroidery on the hoodie, stitched design on the caps and the stitching on the denim jacket that is a slight modification of traditional stitching styles.